About
About us
We’re a Toronto‑based company creating purpose‑built billing software that unburdens fertility clinics, elevates finances, and empowers compassionate, family‑centered care worldwide.
$1M+
Transactions processed
10K
Invoices automated
250+
Admin hours saved/clinic/year
100%
Platform uptime
Values
The values that drive our company
Purpose‑Driven Impact
Every decision starts with one question: does this help clinics deliver better fertility care?
Radical Ownership
Each teammate drives projects end‑to‑end, owning outcomes, good or bad.
Empathetic Partnership
We listen first, co‑create with clinicians, and celebrate wins—and lessons—together.
Continuous Learning
Curiosity fuels constant iteration; feedback and data guide us to improve daily.