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How to connect your integrations to your CRM platform?
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Techbit is the next-gen CRM platform designed for modern sales teams
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Why using the right CRM can make your team close more sales?
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Quick Access: Official Interchange Rate Schedule (August 2025)
Understanding payment processing begins with knowing the true wholesale costs. These non-negotiable 'interchange' rates are set directly by the card brands (Visa and Mastercard) and form the largest component of your total processing fees. While the schedules are complex, they are publicly available, providing complete transparency. You can view the current rates directly from the source:
Section 1: The Hidden Cost in Your Clinic: Demystifying Payment Processing Fees
For fertility practice owners and executives, managing the financial health of the clinic is a constant balancing act. The amount your practice ultimately pays is determined by the pricing model offered by your payment processor. Understanding the fundamental differences between these models is the first and most critical step toward controlling this significant operational expense.
The Three Flavors of Pricing
Flat-Rate Pricing: This model is defined by its simplicity, charging a single, fixed percentage and often a per-transaction fee (e.g., 2.9% + $0.30) regardless of card type. While predictable, it's exceptionally expensive for a fertility clinic. The processor sets the rate high enough to be profitable on their most expensive transactions, such as a premium rewards card used to pay for a $20,000 IVF cycle. Consequently, your practice inevitably overpays on the vast majority of lower-cost transactions, like co-pays for monitoring appointments. This model is a poor fit for any established fertility practice.
Tiered Pricing: Often marketed as a simple alternative, this model is the most opaque and deceptive structure in the industry. Processors group transactions into "tiers" (e.g., "Qualified," "Mid-Qualified," "Non-Qualified"), but they unilaterally decide where each transaction falls. In practice, the vast majority of high-value and card-not-present transactions common in fertility are "downgraded" to the most expensive tiers, making the low advertised "Qualified" rate a bait-and-switch.
Interchange-Plus (IC+) Pricing: This is the most transparent and, for virtually all fertility practices, the most cost-effective pricing model. Also known as "Cost-Plus," this structure separates the two core components of a fee: the non-negotiable, wholesale costs (Interchange and Card Brand Assessments) and the processor's own markup (Plus). This unbundling allows you to see exactly what you're paying the card networks versus what you're paying your processor for their service. While the statements are more complex, the potential for massive savings makes understanding this model essential.
Fertility-Specific Pitfalls
Beyond the base pricing model, fertility clinics face unique challenges that can secretly inflate payment processing costs.
The Software Integration Trap: Many clinics are unknowingly locked into high-cost processing agreements through their fertility-specific Electronic Medical Records (EMR) or Practice Management Software (PMS). These integrated solutions offer convenience but often force you to use the EMR's chosen processor at a bundled, non-negotiable rate. This can result in an effective rate of 3% to 6%—double or triple a competitive rate.
The High-Value Transaction Dilemma: Processing five- and six-figure payments for treatment packages is routine. Patients paying these large amounts are highly motivated to use premium rewards cards (e.g., airline miles, high cash-back cards) to maximize their own benefits. These cards carry the highest interchange fees, meaning your clinic is directly subsidizing your patient's next vacation. A Flat-Rate model is particularly punishing here, while an IC+ model at least ensures you pay the true, lower cost for less expensive card types.
The Virtual Credit Card (VCC) Drain: For any services that are covered by insurance, payers are increasingly sending reimbursements via Virtual Credit Cards. Your practice must process these like any other card-not-present transaction, incurring high fees (often 3% to 5%) that are deducted directly from your payment. The insurer often receives a cash-back rebate for using these cards, profiting at your expense.
Table 1: Pricing Model Comparison. For fertility clinics, the choice is clear: IC+ provides the transparency and cost-effectiveness necessary to manage the uniquely high-cost payment environment.
Section 2: The Anatomy of a Transaction: Understanding Interchange-Plus (IC+)
To effectively negotiate, you must understand the IC+ model. Think of it like this: you buy a product at its exact wholesale cost (the "Cost") and then pay the retailer a separate, clear fee for their service (the "Plus"). This "Cost" is non-negotiable and set by card networks, while the "Plus" is the processor's negotiable markup.
An IC+ fee has three parts:
The Interchange Fee (The "Cost"): The largest component (70-90% of the total fee), paid to your patient's card-issuing bank (e.g., Chase, RBC, Amex). This non-negotiable fee compensates the issuing bank for the risk of the transaction and funds the consumer rewards programs (cash back, travel points) that incentivize card use. Your processor simply "passes this through."
Card Brand Assessment Fees (The "Cost"): Smaller, non-negotiable fees (around 0.13% - 0.15%) paid directly to the card brands (Visa, Mastercard) for maintaining their networks. These are also passed through.
The Processor's Markup (The "Plus"):This is the only negotiable part of your rate. It's the processor's profit, covering their overhead, technology, and support. It's typically expressed as a percentage of the volume plus a fixed per-transaction fee (e.g., "Interchange + 0.25% + $0.10"). A processor's competitiveness is measured exclusively by the thinness of this margin.
IC+ vs. IC++: A Note on Ultimate Transparency
For maximum clarity, look for Interchange-Plus-Plus (IC++) pricing. This model breaks out all three components—Interchange, Assessments, and the Markup—as separate line items on your statement. It leaves zero ambiguity about where every cent is going. The perceived complexity of an IC+ or IC++ statement is not a flaw; it is a powerful feature that gives you the data needed to slash costs.
Section 3: Why No Two Transactions Cost the Same: Key Drivers of Interchange
Under an IC+ model, a $5,000 payment can cost you $75 or $125. This isn't arbitrary; it reflects the wholesale interchange cost, which is determined by a transaction's risk profile. The three key drivers are:
Driver 1: Transaction Method (Card-Present vs. Card-Not-Present)
This is one of the most significant factors.
Card-Present (CP): The patient's card is physically tapped, dipped (chip), or swiped in a terminal. This is lower risk and qualifies for lower interchange rates. Examples include payments for consultations or monitoring appointments made at the front desk.
Card-Not-Present (CNP): The physical card is not processed by a terminal. This is inherently riskier and carries significantly higher interchange rates. For fertility clinics, a huge portion of revenue falls into this category:
Payments taken over the telephone for cycle deposits.
Payments made online through a patient portal for treatment packages or genetic testing.
Payments processed using a card-on-file for recurring cryopreservation storage fees.
Manually keying a card number into a terminal, even with the patient present.
Driver 2: The Patient's Wallet (Card Type)
The specific card a patient uses has a direct impact on your cost.
Debit Cards: The least expensive to process. In Canada, Interac Debit is a flat, low fee. In the US, the Durbin Amendment caps interchange fees on regulated debit cards.
Standard Credit Cards: The baseline "classic" or "core" credit cards.
Rewards & Premium Cards: The most expensive cards to accept (e.g., Visa Infinite, Mastercard World Elite, Amex Platinum). These cards, which are heavily marketed and popular for large purchases, fund their lucrative rewards programs through higher interchange fees. When a patient pays for an egg-freezing cycle with their rewards card, your clinic is paying for their perks.
Table 2: Sample Interchange Rate Scenarios (Excluding Processor Markup). This table powerfully illustrates how the card type and transaction method can dramatically alter the wholesale cost on a typical high-value fertility payment.
Section 4: An Action Plan for Practice Executives
Translating this knowledge into savings requires a methodical approach.
Step 1: Audit Your Current Reality
Gather Your Statements: Collect your last three consecutive merchant processing statements.
Calculate Your Effective Rate: For each month, use the formula: Effective Rate = (Total Fees ÷ Total Volume) × 100. This all-in number is your single most important benchmark.
Hunt for Junk Fees: Perform a line-by-line audit. Highlight every monthly, annual, or incidental fee that isn't a direct pass-through of Interchange or Assessments.
Segment Your Volume: Determine your volume breakdown between Card-Present and Card-Not-Present transactions. This will clarify your primary cost drivers.
Step 2: Engage with Potential Partners
Create a Competitive Environment: Commit to obtaining formal proposals from at least two to three different payment processors specializing in healthcare or high-value transactions.
Provide Statements for Analysis: Share your audited statements with potential providers. A reputable processor will provide a detailed savings analysis.
Ask Targeted Questions: Go beyond "What's your rate?"
"Do you offer true Interchange-Plus or IC++ pricing?"
"What will my specific markup be (both percentage and per-transaction fee)?"
"Can you provide a complete schedule of all possible fees outside of processing costs?"
Step 3: Negotiate from a Position of Strength
Anchor the Negotiation: Use your current effective rate and competitive benchmarks (Interchange + 0.15-0.35% + $0.08-$0.15) as your targets. For very high-volume clinics, the percentage markup can be even lower.
Focus on the Markup: This is the only part that matters in the negotiation. Push for the lowest possible margin.
Eliminate Junk Fees: Demand the removal of all ancillary fees you highlighted in your audit.
Insist on a "No ETF" Clause:This is non-negotiable. A provider confident in their pricing and service does not need an Early Termination Fee (ETF) or "liquidated damages" clause to retain your business. Demand a month-to-month agreement with no cancellation penalty.
Step 4: Address Fertility-Specific Challenges
Evaluate Your Integrated EMR Processor: Quantify the "convenience tax" you're paying. If a competitive standalone provider saves you 1.5% on $1,500,000 of monthly volume, that's $22,250 per month, or $270,000 per year. Is the convenience of automatic payment posting worth that much? For most, the answer is a definitive no.
Evaluate and Optimize Card-Present vs. Card-Not-Present Workflows: As established, the cost difference between a Card-Present (CP) and Card-Not-Present (CNP) transaction is substantial. Many clinics default to CNP methods like online portals or phone payments for convenience, unknowingly adding thousands to their annual costs. A strategic review of your payment collection process can yield significant savings.
Promote Low-Cost Payment Options: Proactively encourage patients to use lower-cost payment methods for large transactions. Make it easy for them in-person or to pay via Debit/ACH from their bank account, which bypasses card network fees entirely. This single strategy can save your clinic tens of thousands of dollars.